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also a successful entrepreneur who earns more than 5 million a year, but just uttering his firm's name is enough to halt the niceties.

Biderman is the cofounder and CEO of Ashley Madison, a website that facilitates extramarital romance and sex.

"There are times that I have told people, and that's the end of the conversation.".

All the attention and money that dating apps like Tinder are attracting has drawn Biderman into opening up some more about the financials at Avid Life Media, the privately held Toronto holding company that owns Ashley Madison, CougarLife and a handful of other love-connection sites.

Biderman is out to prove that he can still compete in an age of free hookup apps like Tinder and Ok Cupid.

Tinder, which has logged 600 growth over the past 12 months as of November, has more than 30 million registered users who collectively check out.5 billion prospective partners daily-that's 17,000 per second.

The app is even cannibalizing revenue from its sister company m (both owned by IAC).

Match was up a mere 5 toward the end of 2014.

Ashley Madison, in contrast, is still going strong.

Tax documents and figures shared by Biderman showed that Avid Life Media grossed 115 million for 2014, up 45 from the 78 million it grossed in 2013, and up nearly threefold since 2010.

Pretax profits, says Biderman, will come in at 55 million, which financial analysts say is a typical margin for the industry.

Worldwide, the site has had 31 million total users over its lifetime,.8 million of whom logged in over the previous 90 days as of late November.

Biderman appreciates Tinder as a rival and is quick to point out that Avid Life once owned and then sold m, a proto-Tinder site that lets you judge an endless series of people based on their looks but without the swiping or chat feature.

Apple, app Store rejected it, Biderman sold HotorNot.

"Rating people was offensive; swiping them is okay he says.

"I regret that I didn't think of it first.

Ashley Madison's clients are older and more prosperous than Tinder's and not exactly eager to broadcast their moves.

"Forty- to 50-year-old married men are not going to log into an account.

Recommended For You, biderman, a former sports lawyer, launched Ashley Madison with a business partner in 2002.

They each put up 500,000.

It took five years to attract the first million members, but growth took off after the 2008 recession's job cuts created a lot more free time on many men's calendars.

Ashley Madison embraced the nightclub model early on, after noticing that men on the site initiate contact with women.6 of the time.
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